Designing Products People Love: How Great Designers Create Successful Products by Scott Hurff

Author:Scott Hurff
Language: eng
Format: mobi, epub
Tags: DESIGN / Product
ISBN: 9781491923634
Publisher: O’Reilly Media
Published: 2015-12-17T05:00:00+00:00

Figure 6-24. Apple Watch and its fitness app. Its entire goal is to get you to “fill up” the activity circles.

Loading state

It’s easy to overlook this state, and many product designers insert it as an afterthought. But there’s a very real burden that comes with setting expectations. When your app is loading data, waiting for an Internet connection, or transitioning to another screen, you must take great care to be mindful of how you represent situations where you’re fetching data. This can consist of an entire page takeover, lazy loading of content panes, or inline loading, potentially used when one might look up username availability from a form field.

And the perception of loading is equally important. Too often designers simply fill their screens with whitespace and spinners, placing a massive burden of responsibility on the content that isn’t there. This, in turn, encourages your customers to figuratively watch the clock — putting the focus on the indication of progress versus actual loading progress being made.

Such is the belief of Luke Wroblewski, a product design expert that’s led design teams from eBay to Yahoo! to Google, where he now resides after selling his mobile polling startup Polar.

Wroblewski and his team discovered that after they implemented a series of loading spinners for each poll, Polar customers began complaining that the app seemed slower, saying things like “There seems to be an excessive amount of waiting around for pages to refresh and load — it doesn’t seem as quick as the previous version.”

Wroblewski realized that:

With the introduction of these progress indicators, we had made people watch the clock. As a result, time went slower and so did our app. We focused on the indicator and not the progress, that is making it clear you are advancing toward your goal not just waiting around.[105]

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